• WHY altdif?

  No.1
  Korean Tea & Lifestyle brand that has grown
  based on its outstanding product power

  ‘altdif’ is a leading Tea & Lifestyle brand in Korea as winning the award
  in package design category of GOOD DESIGN KOREA
  with our signature triangle tea bag case
  that has both functional and aesthetic point of view,
  along with winning the highest score of 3 stars
  in Superior Taste Award from International Taste Institute,
  which also known as the Nobel prize in food industry.

• Only 1
  From blend tea to unique tea beverage :
  Leaf to cup

  We are developing our distinctive techniques
  both in tea blending and tea beverage making
  by operating offline Tea Bar as well as establishing
  ‘Korea Tea Specialist Association’,
  the research and education institute directly operated by altdif.
  Our research and techniques make our product stand out
  along with sensuous story-telling.

• 250+
  Recipes that magnify ‘diversity’ of beverage

  For the first time in Korea,
  we started operating a very unique ‘tea course’
  which changes its menu and theme for every 3 months.
  Since 2016, we have created the most trendy and original tea recipes
  using unexpected ingredients like Makgulli, wasabi,
  or even soy sauce and peppers while value diversity of beverage,
  offering dairy-free, caffeine-free, vegan, and sugar-free options.

• 30 seconds
  Time that takes
  for closing monthly reservation

  It only takes 30 seconds to accomplish full-booking
  for monthly reservation at altdif tea bar.
  Average age of visiting customers is around 25,
  which shows altdif is a brand that impresses Gen Z and Millennial
  and wildly loved by young generations.

• 4.98
  The most exceptional tea time
  you could experience

  Our tea bar presents very unique tea course
  where you can experience the newest side of tea.
  It consists 5 different seasonal tea menus
  with storytelling for 2 hours.
  It’s proved globally loved from our english tea course
  for foreign customers held by Airbnb trip event
  for once a week (in 2019-2020), which were rated 4.98 out of 5.

• Applause

  AWARDS

  2021 GOOD DESIGN AWARD

  The triangle tea bag sampler with altdif’s signature package design
  has won the [GOOD DESIGN AWARD] in package category
  which is the prestigious design award certified by Korean Government.
  
  Our triangle tea bag case was created from an idea
  that anyone can enjoy the delicate aroma
  of tea just by removing tea bags at the right time.
  So it can also be used as a tea bag tray for discarded tea bags
  after steeping by using environment-friendly waterproof paper
  made by Origami style with no glue.

• 2022 SUPERIOR TASTE AWARD

  All entries of altdif’s signature blended tea won the highest score
  of 3 stars at [2022 SUPERIOR TASTE AWARD],
  one of the world’s most prestigious food and beverage awards.
  
  Juries are composed of more than 200 professional taste experts
  who were carefully selected based on their tasting experience;
  they’ve been spotlighted by chef and sommelier competitions or top institutions
  such as Le Guide Michelin and Gault & Millau from over 20 countries.
  Evaluation is conducted comprehensively in diverse fields like
  flavor, aroma, texture, aesthetics, and etc under very strict blind screening,
  only top-tier products are awarded out of tens of thousands of products around the world.
  
  Space Odditea and Old Black Magic are altdif’s signature blend tea
  that awarded highest score, created with inspiration
  from various art forms such as music and films.
  Our every blend has its own story and music curated
  to make it easy to enjoy, even for those who are new to tea.

• REVIEW

  altdif is a Tea & Lifestyle brand
  that blends the pleasure of a daily life with tea;
  we make you experience the most sensuous moment
  with tea under our vision of ‘We Blend Life’.
  
  With a differentiated services such as tea course
  and well-structured customer experience,
  altdif was able to be supported from solid fans
  who share our experiences of enhancing daily life with a cup of tea.

• Please let us know if you would want to share our value
  and explore the pleasure of a tea life.
  We hope to spread out the delight moment of tea with you.

business@altdif.com

• COLLABORATION

  From local indie band to global hotel & resort brand,
  altdif is expanding our partnerships and portfolios
  through diverse forms of business collaborations.
  
  We value and pursue interacted partnership that is sustainable,
  value-oriented, and trustworthy beyond papers and numbers.
  

• We are specialized in creating exclusive blended tea
  that has your brand story, and tailored for your brand.
  From consults in service concept developing and branding strategy
  to offline events such as exhibitions, fairs, festivals, and classes,
  we provide various tea-related contents and products.
  
  Let us be with you when you need TEA for your brand.
  Tea stayed in your imagination can be real with altdif.

business@altdif.com

• Deep-dive Customer’s Experience

  Product purchased in altdif is more than just a product.
  It is closely related to customers’ lifestyle and value.
  We provide deep-dive customer experience through multi-channels
  to share our story, value and experience with you.
  

• altdif-to-day

  Check on us how are we doing!
  We want to stay close to our customers
  by sharing every altdif moments.

Instagram

Facebook

Twitter

• Altdiffy’s Point of View

  Have a look on Altdiffys’ journey to create altdif’s story
  and how do we pursue altdif’s value.
  Enlighten your perspective on tea with us!
  *Altdiffy: Staff of altdif

• ONLINE

  We will be there when you need a delicate,
  delicious, and unique cup of tea.
  Find us on various online stores at your convenience.

• OFFLINE

  Let yourself experience the newest side of tea at altdif Tea Bar!
  You will be surprised and dazzled
  how tea could be this tasty and diverse.

•  

  Business & Collaboration Inquiries
  
  altdifcompany@gmail.com
  business@altdif.com